In 2023, Legacy Marketing joined forces with Lagniappe Promotional Planet, a newly launched company specializing in branded merchandise for businesses, nonprofits, and events. With no existing digital footprint, we built their online presence from the ground up—starting with a full branding package, custom e-commerce website development, SEO implementation, and multi-platform social media strategy. Within the first six months of launch, Lagniappe saw a 265% growth in monthly website sessions, driven by both organic search and paid advertising.

Our Google Ads campaign delivered a 9.3x return on ad spend (ROAS), while Facebook and Instagram campaigns generated over 18,000 impressions per week and a click-through rate of 5.6%. SEO efforts helped them rank on the first page of Google for 8 high-converting local keywords, increasing inbound inquiries by 120%. The brand's email marketing list grew to over 1,200 subscribers in just four months, with a 40% open rate and 16% conversion rate on promotional campaigns. LPP closed its first year with over 75 new B2B clients, including partnerships with local schools, event organizers, and corporate offices—proving that with the right digital strategy, a strong launch can lead to rapid traction and sustainable growth.