In 2022, Legacy Marketing partnered with VARE Technologies, a Houston-based tech startup focused on bridging communication gaps between government entities and the public through a proprietary digital platform.

Our comprehensive digital strategy included brand identity development, website UX/UI design, SEO optimization, paid media, and a targeted B2B/B2G outreach campaign. Within six months, VARE Technologies experienced a 91% increase in organic website traffic, with a 54% decrease in bounce rate due to improved site performance and user flow. Our targeted LinkedIn ad campaigns resulted in a 280% increase in qualified leads, including direct inquiries from municipal and educational institutions.

Email marketing efforts achieved a 39% average open rate—well above industry standards—and a 22% click-through rate, leading to a 3x increase in platform demo requests. App downloads grew by 73%, and brand recognition among local government agencies rose significantly, culminating in two pilot program contracts signed by the end of Q4. The results of our digital campaign not only helped VARE Technologies scale rapidly but positioned them as an emerging leader in civic tech innovation.